| GUIDELINES AND CRITERIA |
| Criteria |
| For Windsor Now to consider a sponsorship/partnership agreement, the event must meet the following criteria: |
- Support Windsor Now's mission: "Do the Right Thing"
- Have the potential to increase readership, circulation, and/or advertising revenue.
- Make a difference in the community.
- Provide positive visibility for the newspaper.
- Not compromise the newspaper's journalistic integrity or independence.
- Not discriminate, with regard to race, religion, ethnicity, gender, sexual preference or age.
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| Requirements |
- Exclusivity. Windsor Now will be the sole newspaper/print sponsor unless otherwise approved by Windsor Now. If event organizers wish to include other media (television, radio, etc) sponsors, Windsor Now will only consider a sponsorship if the agreements with those media DO NOT include a monetary commitment. If there is a monetary commitment to other media, Windsor Now will also require a monetary commitment. The terms of that commitment will be negotiated along with the other elements of the sponsorship program and must be mutually agreed to by both parties.
- Recognition. As a sponsor, Windsor Now will be recognized on all promotional materials, including but not limited to posters, flyers, programs, tickets, signs, advertising (electronic or print) press releases, etc. Whenever possible, Windsor Now's logo should be used.
- Booth Space and Signage. If applicable, Windsor Now will be assigned booth space to distribute promotional items, as well as to sell daily newspapers and/or solicit subscriptions. In addition, areas will be assigned for display of Windsor Now banners. Banners should be picked up from Windsor Now at least one week prior to the event. Banners must be returned to Windsor Now within one week after the close of the event unless other arrangements have been made.
- Tickets to the event. Number of tickets to be agreed to by both parties.
- Agreement of Confidentiality. The specific terms and conditions of sponsorship agreements are confidential and shall not be made available to any third party without prior written consent of both Windsor Now and the event organizer.
- First Right of Refusal. Event organizers agree to offer Windsor Now first right of refusal for event sponsorship the following year or the next time the event occurs.
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| Guidelines |
- If Windsor Now is producing an ad for the event, all information (copy, photos, logos, etc.) must be provided to Windsor Now at least 3 WEEKS prior to the first run date. Windsor Now will not be responsible for reminding event organizers to provide ad materials by the deadline.
- If the ad will be submitted camera-ready, it must be received by Windsor Now at least 1 WEEK prior to the first run date.
- Photocopies/faxes of logos or art will not be accepted.
- ONE PROOF will be provided to the event organizer to correct any information or to make any other changes.
- Windsor Now will not make any changes to the ad once it has published, if the ad was approved by an authorized event organizer. If the error was at the fault of Windsor Now, a correction will be made as soon as possible.
- Regarding ad placement in the newspaper, specific sections may be requested, but are not guaranteed. Ads that are part of Windsor Now's sponsorship commitment occasionally are "bumped" due to the lack of advertising/promotional space. In these cases, the ad will be rescheduled to publish as soon as possible.
- A sponsorship agreement does not guarantee news coverage.
- Completion of the sponsorship application does not guarantee event sponsorship.
- All trade dollars/inches will be calculated at the current Windsor Now open rate for advertising. No pick-up discounts will be given. Trade dollars may not be used to run ads in special sections published by Windsor Now.
- Please complete a separate application for each event for which you are requesting a sponsorship, unless you have prior approval from Windsor Now.
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